Innovation is the concept that proves how human beings can perpetually travel farther and farther down the path of reasoning. Every new innovation is built upon another and consistently increases our intellectual power. We are truly in exponential times. There is so much information being discovered and stored that it is only leading to even more discoveries and information that can again be stored for the future. This recursive effect is what is causing so many new technologies to be brought to our commercial forefront. There are an immense amount of innovations and entrepreneurship happening within the realm of new media. Imagine the amount within all the other fields around the world! This overwhelming breach into this proliferation of new ideas is constantly affecting every day we live. Cultures around the world are changing and will only see more change. It is such a beautiful thing. New media is an extremely powerful tool for commercial purposes or for altering culture in many different ways.